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How to Craft a Net Zero Strategy for Your Business

Carbon Neutral vs Net Zero Strategy

The urgency of climate action is undeniable. The Intergovernmental Panel on Climate Change (IPCC)’s recent report underscores the need for swift and significant reductions in greenhouse gas emissions to curb global warming. As Chief Sustainability Officers (CSOs) and sustainability leaders, you’re at the forefront of building a sustainable future for your business, and a net zero strategy is the cornerstone of that effort. 

What is a Net Zero Strategy? 

A net zero strategy is a roadmap outlining how a business will achieve net zero emissions. This means balancing the greenhouse gases it releases with those it removes from the atmosphere. While complete elimination is ideal, some residual emissions are often unavoidable. These can be offset through mechanisms like carbon capture and storage or investing in high-quality carbon removal projects. 

Why is a Net Zero Strategy Crucial? 

The business case for a net zero strategy is compelling. Here are key reasons why it should be a top priority: 

  • Climate Change Mitigation: By reducing greenhouse gas emissions, businesses contribute significantly to mitigating climate change and its associated risks like extreme weather events and rising sea levels. 
  • Regulatory Landscape: Governments are enacting stricter climate regulations. A proactive net zero strategy helps businesses stay ahead of the curve and avoid potential fines. 
  • Investor and Customer Demand: Investors increasingly prioritize companies with strong Environmental, Social, and Governance (ESG) practices. Similarly, customers are making conscious choices in favour of sustainable brands. A net zero strategy positions your business favorably with both stakeholders. 
  • Resource Efficiency: Developing a net zero strategy often leads to improved resource efficiency and reduced operational costs through optimized energy usage and waste reduction. 

5 Key Steps to Achieve Net Zero 

Building a successful net zero strategy requires a systematic approach. Here’s a breakdown of the key steps: 

1. Measure Your Carbon Footprint: The first step is establishing a baseline by conducting a comprehensive carbon footprint assessment. This involves quantifying all greenhouse gas emissions your business generates across its operations, supply chain, and product lifecycle. Tools like Greenhouse Gas Protocol (GHG Protocol) can help with this process. 

2. Set Ambitious Yet Achievable Targets: Define clear and measurable targets for emission reduction. Consider aligning with science-based targets initiatives like the Science Based Targets initiative (SBTi) to ensure your goals are grounded in scientific evidence. 

3. Develop a Net Zero Action Plan: This plan outlines the specific strategies and initiatives to achieve your emission reduction targets. Here are some key areas to consider: 

  • Energy Efficiency: Implement measures to reduce energy consumption across your operations. This could involve investing in energy-efficient equipment, utilizing renewable energy sources like solar or wind power, and optimizing building management systems. 
  • Renewable Energy Procurement: Shift to renewable energy sources for your energy needs. 
  • Sustainable Supply Chain: Collaborate with suppliers committed to sustainability practices. Consider factors like their energy usage, waste management, and commitment to emission reduction. 
  • Product Lifecycle Optimization: Design products with sustainability in mind, focusing on material selection, resource efficiency, and end-of-life options, like promoting product recyclability. 
  • Carbon Offsetting: Offset any remaining emissions through credible carbon offset projects that remove greenhouse gases from the atmosphere. 

4. Implementation and Monitoring: Effectively implementing and monitoring your net zero plan is crucial. Allocate resources, establish clear ownership of initiatives, and regularly track progress towards your targets. 

5. Transparency and Communication: Communicate your net zero strategy openly and transparently with stakeholders. This includes investors, customers, employees, and the wider community. Regularly share progress updates and demonstrate your commitment to sustainability. 

3 Key Considerations for a Robust Net Zero Strategy 

Building a future-proof net zero strategy requires going beyond the core steps outlined above. Here are some additional considerations: 

  • Innovation and Technology: Embrace innovation and leverage cutting-edge technologies to accelerate your journey towards net zero. Explore areas like renewable energy advancements, carbon capture technologies, and energy-efficient production processes. 
  • Employee Engagement: Engage your employees in your sustainability efforts. Foster a culture of environmental awareness and empower them to contribute to emission reduction initiatives. Organize training programs and encourage employee participation in green initiatives. 
  • Collaboration: Collaborate with industry peers, policymakers, and Non-Governmental Organizations (NGOs). Collective action is vital for achieving large-scale climate change mitigation. Partner with industry associations and participate in sustainability initiatives to drive broader change. 

How are leading companies achieving net zero emissions? 

Let’s explore some real-world examples of companies across various industries taking concrete steps towards achieving net zero emissions. These examples not only showcase the feasibility of net zero strategies but also their potential to unlock new opportunities. 

  • Unilever (Consumer Goods): A champion of net zero carbon strategy across its entire value chain, Unilever has set ambitious goals for 2030. Their approach focuses on renewable energy procurement, sustainable sourcing practices, and investing in carbon removal projects. This includes collaborating with farmers to reduce agricultural emissions and developing innovative, eco-friendly packaging solutions. 
  • Microsoft (Technology): Microsoft has pledged to be carbon negative by 2030, aiming to remove more carbon from the atmosphere than they emit. Their multi-pronged strategy tackles this how to achieve net zero challenge through investments in renewable energy projects, development of carbon capture technologies, and implementing a carbon tax to incentivize internal emission reduction across their operations. 
  • Ørsted (Energy): Ørsted’s transformation from a traditional fossil fuel utility into a global leader in offshore wind development exemplifies a successful net zero plan in action. They have divested from coal-fired power plants and are rapidly expanding their renewable energy portfolio, particularly in wind energy. Ørsted’s commitment to clean energy sources demonstrates how businesses can significantly contribute to decarbonization efforts. 
  • Salesforce (Software): A pioneer in cloud-based software, Salesforce is committed to achieving net zero emissions by 2050. Their strategy prioritizes operational efficiency, renewable energy procurement, and carbon offsets. They’ve implemented measures to reduce data center energy consumption and partnered with renewable energy providers to power their operations. Salesforce also addresses remaining emissions by investing in high-quality carbon offset projects. 
  • Walmart (Retail): Recognizing the importance of sustainability within its vast supply chain, Walmart has set ambitious goals to reduce emissions throughout its operations, encompassing logistics and product lifecycles. Their approach includes collaborating with suppliers to implement sustainable practices, investing in electric delivery vehicles, and exploring innovative packaging solutions to minimize waste. 


Developing and implementing a robust net zero strategy is a complex but essential undertaking. By taking a proactive approach, businesses can not only mitigate their environmental impact but also unlock opportunities for growth, enhance brand reputation, and contribute to a sustainable future for all. Book a demo today!


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