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What is Green Marketing?

Green marketing involves promoting products and services based on their environmental benefits. It highlights eco-friendly features such as energy efficiency, recyclability, and low carbon footprint. Green marketing aims to attract environmentally conscious consumers and build brand loyalty. It can include various strategies such as eco-labeling, green packaging, and sustainable branding. Effective green marketing communicates the environmental advantages clearly and honestly. This approach helps companies differentiate themselves in the market while supporting sustainability.

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