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What is Greenwashing?

Greenwashing is the practice of making misleading or unsubstantiated claims about the environmental benefits of a product, service, or company. It involves presenting a false impression of environmental responsibility to appeal to eco-conscious consumers. Greenwashing can undermine trust and mislead stakeholders. It highlights the need for transparency and verifiable claims in sustainability communications. Companies should provide accurate and evidence-based information about their environmental impact.

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