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What is Sustainable Innovation?

Sustainable innovation involves developing new products, services, or processes that provide environmental and social benefits. It aims to create solutions that meet current needs without compromising future generations’ ability to meet theirs. This type of innovation often focuses on reducing resource consumption, minimizing waste, and promoting social well-being. Sustainable innovation can drive economic growth and competitive advantage. Companies adopting sustainable innovation practices contribute to a more sustainable and resilient economy. It is essential for addressing global challenges such as climate change and resource scarcity.

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